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2016 KIA Optima

Discover the next generation Optima.

A sleek fusion of bold style, heart-pounding performance, and advanced technology, the all-new 2016 Optima confidently pushes the boundaries of the midsize sedan, with plenty of attitude to spare.

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Optima’s updated, emotionally charged exterior is punctuated at every corner with striking, all-new front and rear fascia, completely redesigned down to Kia’s signature Tiger nose grille. The fresh interpretation of the iconic Optima simply can’t—and won’t—be ignored.

With curves in all the right places, Optima’s exterior is a masterpiece of form and function. Aerodynamically sculpted and precisely calculated, its design details make Optima just as appealing to look at as it is to drive.

Bolder than ever before, Optima’s signature Tiger nose grill is as pulse-racing as it is eye-catching. Adding to the excitement are sleek new headlights with available bi-xenon High-Intensity Discharge (HID) Headlights, Dynamic Bending Light (DBL) and High Beam Assist. This is a sedan that demands attention, and gets it.

A thrilling Optima driving experience begins before you start the engine. The moment you slide behind the wheel, you discover a quieter, more spacious cabin loaded with the latest available amenities. The perfect environment for pure driving pleasure.

The updated driver-side console features a cleaner, horizontal design that streamlines ergonomics and helps create a greater sense of space.

Open the door and you’ll find a spacious, modern interior enhanced with bold accents, soft-touch surfaces and fine, premium stitching, all of which come together to create a sanctuary of quiet comfort and craftsmanship for you and your passengers.

From finer, premium seats that make driving more comfortable to a spacious cabin full of refined features, Optima offers a higher level of comfort and available amenities than ever before.

Cruise confidently with our most advanced driver-aid technologies—including Autonomous Emergency Braking, Advanced Smart Cruise Control, Forward Collision Warning, and Blind-Spot Detection with Rear Cross Traffic Alert.

Optima’s available Autonomous Emergency Braking (AEB) is designed to detect and monitor vehicles traveling ahead of you. If AEB determines a crash is imminent, it automatically applies the brakes, helping you lessen the damage of a collision, or avoid it altogether.

Conveniently maneuver in and out of tight spaces like a pro. Available Surround View Monitor (SVM) gives you a bird's-eye view around your vehicle.

Optima’s available Advanced Smart Cruise Control (ASCC) is a radar-based technology that helps you adapt to changing conditions on the road and maintain a safe distance from vehicles in front by automatically slowing or accelerating your Optima when needed.

Be more aware of obstacles and other unpredictable changes in the road with the available Forward Collision Warning (FCW) system, which activates and alerts you when your Optima detects objects immediately ahead that may cause a potential impact, encouraging you to decelerate.

With UVO’s advanced voice-recognition technology, you can command your in-dash system hands-free. Plus, with UVO eServices, infotainment is coupled with an enhanced telematics suite enabled by an exclusive free smartphone app.

No matter which trim you choose, you’ll be pleasantly surprised by the power and fuel efficiency built into every Optima engine. The LX 1.6T trim includes a new 1.6 liter Turbocharged engine with 7 Dual-Clutch Transmission (DCT) that revs up the driver in you, while the SX and SX Limited trims offer the re-tuned 2.0 liter Turbo for those seeking a balance of efficient, real-world power with improved fuel economy.

The new Optima uses more than 50.1% Advanced High Strength Steel (AHSS), a 150% increase over the previous model. A new ring-shaped section, defining the boot opening behind the rear seats below the shelf, substantially increases body rigidity. And hot-stamping of components in 16 core stress areas boosts the body structure for better driving dynamics and a quieter ride.